Type:Project 5: Final Reflection on Type

The first project letter helped me understand the form of different typefaces in both arabic and latin languages. looking so closely at the form of letters and trying to find curves in two letters that match and find an interesting composition was the hardest part. it made me see the aesthetics of a composition better.

In the word project i had to carve out my letters which was an interesting physical exercise to make me feel and see the forms in real life rather than seeing it on screen like the previous project. experimenting with material and figuring out what type of material lends  itself to the form of the letter helped me understand different characteristics of the material and figuring out how to mold it into the letter form without distorting the material so much that we don’t know what it is anymore, so it was a balance of not distorting both the form and the material, but finding a happy medium and making the material used work with the form of the letter rather than against it. Kerning was introduced to us too in terms of placing the individual carved letters and making the spacing between them easy to read not too cramped making it harder to defrentiate the letters.

In the sentence and paragraph projects I learned a lot about legibility although the tracking, kerning, line measure, and all the exercises we did was tedious, I kind of appreciate it now because it helped me understand in the end how to make interesting compositions when keeping those things in mind and using them to enhance the overall aesthetics of the compositions. I didn’t really like making grids in my compositions but kept in mind that aligning parts of sentences and  paragraphs makes the composition more pleasing to the eye. Using different family members of the type to create expressive compositions and to create emphasis to certain (important) words.

In the final poster I got lucky with the colors, I always hated to play with colors in text but for some reason I actually liked how the colors I chose turned out with the overall poster it created a nice contrast between the sentence and the whole poster and choosing the ‘pistachio’ green to bring attention and emphasis certain was working really well. In the poster creating levels of hierarchy was pretty tricky, finding a big enough point size for my sentence was a little challenging for an a1 poster because I couldn’t tell on screen How really big or small was the point size, that’s why I had to test print before I print my final. (Obviously)

Final poster: 


I tried to apply what I learned in all these projects into this final one. Going through all these tedious exercises made it easier for me at the end, in terms of how to break the sentence and place it in the poster in relation to the word and other elements of the image, making sure to align it to certain letters to make it more organized and less random. When we were composing our sentences and paragraphs on plain white pages I felt it was more about the composition and felt color was not really necessary in some ways it didn’t make sense to me, but when it came to the poster it made a lot more sense to play with color since it enhances the legibility of the text and gives the sentence and chosen words emphasis and hierarchy in terms of what to pay attention to.


Type(Paragraph): Reflection

From my experiments I learned that type should be more obvious to read, i experimented with different compositions some of them were not easy to read and confuses the reader. from that i went back and started considering that my compositions should be easy to read. less is more. breaking up the paragraph should be simple and informed, at the beginning i wasn’t considering that. when highlighting or bringing attention to a phrase in the paragraph it should be meaningful and adds to the paragraph, it shouldn’t be a random phrase.

things that i was lucky with:

  • achieving a nice grey. choosing a typeface that is not heavy(stroke,serif/san serif), adjusting the leading and point size also helped me achieve the grey.
  • through the experiments i figured out how to achieve a good rag, tracking and kerning helped me with that, and made me pay attention that some words in my paragraph needs some kerning.

A3 composition: I chose to separate the first sentence because of what it says, it says ‘they came in their white robes…’ so i thought separating the sentence slightly making it as it was coming into the paragraph would be nice, i continued to experiment further with it I scaled the first sentence bigger but it was too much, i wanted it to be subtle so i just kept it the same point size at the end.

A4 composition: i broke the paragraph into 4 parts, two sentences in each part, and tried to find a nice placement on the page, this time i made sure that the parts of my paragraph are arranged in a way the made it easier to read. i also made sure that the spacing between them was equal. from my previous experiments i realized that it’s better to keep the alignment of the text to the direction of where the text reads, if it reads from the right keep the alignment to the right… to make it less confusing and easier to read. i also considered line measure in both my compositions and tried to keep the characters in nice range between 55 to 75 characters.

Type(Paragraph): Process 3

Refinements & class critique:

i chose this one as my final A3, i made some changes suggested by leland and people who gave me feedback. here i wanted to see if changing the ‘family member’ of the typeface would look nice but i think that it was too much and the fact that i made it italic and changed the point size to be bigger was definitely toooo much.
here i just made it two point sizes bigger, i don’t think that it looks bad but it’s doesn’t serve to the meaning of the sentence it doesn’t need to be bigger. at least the rag is nice.
Here i wanted to see if it will look better if the sentence was further but i didn’t like the extra space…
at the beginning i was debating whether to choose this one or the above ones for my final A3, at the end i chose the other one because i felt that i had more reason and intention for the ones above and i was just figuring out if small looked better aesthetically.
This one was my final one after all the editing, but then i noticed that the leading was a bit tight and some words needed kerning, when i fixed it
A4, originally i had the first three parts aligned but it was boring and too controlled so i shifted the second paragraph to the left and aligned it in the middle of the first and third parts.
Screen Shot 2016-11-23 at 12.41.15 PM.png
final adjustments for this composition, i aligned the last part to the end of the third one,and shifted the second one down a little to make the space equal between both parts of the paragraph.

Type(Paragraph): Process 2

This time I had a better idea of what to do, at least I had some sort of intension when I was placing my paragraph on the page. At first I was trying different placements without breaking up the paragraph, then I started breaking up my paragraph in different ways and getting all the bad (and some nice) ideas out.

It wasn’t as boring as the first time I did this with the sentence since ideas of how to break the paragraph was coming to me easily, even though I didn’t know if what I’m doing is right or wrong but having some background knowledge from the sentence project was helpful.


i thought separating the first sentence would look nice, making it look like it was coming in the paragraph kind of like what it said in the paragraph.
I kerned some of the words that needed kerning for the composition i liked.
i forgot why i screen shot this. but i think i wanted to try the drop caps thing but i didn’t like how it looked.


I was criticized badly about this one but I’m not complaining because I knew it was horrible while I was making it but wanted to get this out, it was with my ‘bad’ ones.


Things learned from this bad mistake:

  • It was hard to read.
  • The line measure was tooooo long which confuses the reader.
  • It’s hard to figure out were to start reading.
  • Making it in a diagonal makes it impossible to read.
For this one, making the word sticking out bolder or scaling it up might look better.
I need to work on the rag for this one, because during critique we were asked to work more on the rags and not use justify because it creates rivers…
This was one of my good ones so I decided to play more with it. I made the first sentence slightly bigger in size here.


Here I chose the type family  ‘ultra light extended oblique’, it looked nice on screen but I’m still experimenting with this one. I’ll have to print out and see.



Type(Paragraph): Process 1

Since my word was ‘austere’ I had to search for a paragraph that is opposite in meaning, so I went back to the very beginning of the word project; when I was still undecided with my word and had already researched austere and ornate in both languages. For this project I started off from there, but found myself finding other meanings or other things related to the word like this first paragraph I found.

I found it interesting how the word ornate is associated here with turtles:

“Ornate box turtles have one of the largest natural ranges of any box turtle species – occupying nearly all of the American Midwest. Ornate box turtles are easily identified by their dark brown carapace with bright yellow markings radiating from the upper posterior section of each costal shield. The bodies of ornate box turtles are mottled brown and yellow/cream with yellow, orange and/or red markings on the face and forelegs. Like all other species of American box turtle, ornate box turtles possess a hinged plastron. Male ornate box turtles usually have a slightly concave plastron and possess red irises, and female ornate box turtles have a flat plastron with brown or yellow irises. Males also have longer, thicker tails.” Ornate Box Turtle Care Sheet  BY IAN JESSUP


Another Paragraph related to decorating cookies…

“I want you to be successful with cookie decorating, and the only way I know how to do that is to share what I know with you. Here you will find all of the baking and decorating tips and techniques that I use personally. They are tried and true methods that have been proven through the decoration of literally tens of thousands of cookies.

Remember, a lot of your success depends on using the right tools. I’ve made available just about everything you’ll ever need for cookie decorating on our online store. From cookie cutters to decorating and baking supplies, ingredientspackaging and presentation suppliessugars and sprinkles, and much more!…Happy cookie decorating!” http://karenscookies.net/Cookie-Decorating-Tutorials_ep_41-1.html

Another one about decorating stuff that doesn’t have to be decorated:

“There is an on-going boom in ‘decoration’ among Japanese women, who are known to love cute things. It is all the fashion to embellish every-day items with beads and rhinestones etc. that sparkle like jewels. The attraction lies in being able to transform smartphone cases and stationery, cosmetics, digital cameras, and so on, into personalized, original items with just a few ideas and a little hand crafting. Just casually carrying your treasure around in the office, or at school, is bound to create a topic of conversation, as people exclaim “Oh! How Cute…” And new decorative accoutrements are coming onto the market, such as shiny, miniature fruits and sweets made of resin.” http://web-japan.org/trends/11_fashion/fas131125.html

I started to look for ‘ornate’ poems, because the word has a meaning of being fancy with words.

“Vivid Red Barn Vivid red barn juxtaposed against a green pumpkin field. Cloudless sky with bright sun hurt my eyes. Starkness of the scene burnt into my mind. Beautiful! Time passes. Sun lowers in the sky with fat orange orbs all around. Bright reds, yellows and orange ornate the trees. Hayride swinging through. Artist easel in the field. A painting just waiting to be alive. Sun lowers still. Winter, snow deep, cold white drifting toward the barn, glistening. Snow Hare tracks everywhere. Black crows in the sky warning out their calls. Mud season, sun moves higher in the sky banishing the white until next year. Sun, still on the move. New baby green in the field reappears. Cycle continues year after year

Content from PoetrySoup.com. Read more at: http://www.poetrysoup.com/poem/vivid_red_barn_847523
Copyright © PoetrySoup and Respective Poets.” written by poet JG Collins.


They came in their white robes leaning on ornate wooden staffs. Witches too, carrying crystal globes and the wizard loudly them chaffs. The moon shines fat and full casting silvery rays of light. All together they made an eyeful as they danced through the night. Worshiping this special time the priests following the trail up the hill to the stones they climb each seeking the mysteries to unveil. The stones look forbidding crested up high surveying the valley. With sword held high he chanted his words were full of testimony. After the rites were finished a blessing given and received. Leaving the circle spiritually replenished with solstice duly loved and cherished.” by Shadow Hamilton

Content from PoetrySoup.com. Read more at: http://www.poetrysoup.com/poem/solstice_794390
Copyright © PoetrySoup and Respective Poets.

I’m still indecisive and I don’t know if I was doing my research right, I think I went for the abstract meaning of the word ‘ornate’ more that a direct approach to the meaning. The last two paragraphs came from the other meaning of ornate which is being fancy with words so I searched for ornate poetry for those.

I found two more just to make sure that what I chose before were good enough, I’ve been so indecisive about the paragraph it’s driving me crazy.

Open the ornate gates, what do you see?
I see spinning stars and dancing galaxies.
Lower the drawbridge, what do you find?
I find a beautiful place ravaged by time.
Unlock the palace door, what is inside?
I spot rolling green hills stretched far and wide.
Look into my eyes, what lies within?
Inside lies a boy with patience wearing thin.
What do you see? What do you find?
What within do you think lies inside?  

Skye Applebome


Dazzle of diamond
Richness of gold
Freshness of pearl
Simplicity of silver
A bit of
Rust from iron too
Thread it all in the string of time
To create a jewellery that glows
Adorn that with grace to see
How life grows

Bharti Singh


At the end, I decided to choose this one below because I felt that it was the most ornate/fancy with words, it suits the meaning I’m going for ornate the best.


They came in their white robes leaning on ornate wooden staffs. Witches too, carrying crystal globes and the wizard loudly them chaffs. The moon shines fat and full casting silvery rays of light. All together they made an eyeful as they danced through the night. Worshiping this special time the priests following the trail up the hill to the stones they climb each seeking the mysteries to unveil. The stones look forbidding crested up high surveying the valley. With sword held high he chanted his words were full of testimony. After the rites were finished a blessing given and received. Leaving the circle spiritually replenished with solstice duly loved and cherished.” by Shadow Hamilton


Type(Sentence): Reflection

At the beginning I had no idea of what to do, putting the sentence on the paper was exactly what I did, I had no ‘informed decisions’ of what I want the sentence to look like on the page, I mainly tried to use the space which made me make horrible mistakes, at least that what think when going back to my first batch of experiments and think about why I didn’t really like them.

During my process I kept going back and forth between experimentation and research mainly because I felt that I don’t have a good understanding of what I’m actually doing. Critiques gave me a better understanding of what I should pay attention to, seeing my classmates mistakes and how they went about making their sentences.

Things I learned during critiques and feedback:

  • Design is informed decision.
  • keeping things simple.
  • less is more.
  • activating the space.
  • optical adjustment: how the text looks on the page, coming  up with a system to make the optical adjustments.
  • the idea that type is organic and how we need to make the type look aligned and make it look good on the page.
  • the type needs breathing space.
  • type is O’live…

Type(Sentence): Process 5

Color experiments, I hate colors but since I had to do it; here are my five trials with one composition…


My A3 and A4 refinements:


This was my refined A4, while I was doing this I was thinking if I should use kashida on the word البالون to emphasize that the balloon is ‘shoving’ the noodles since my sentence has this meaning, but if I wanted to use kashida I want it to be long and pushing the word بحنان (tenderly) off, and align على with قريبا .  But i thought that it would be so much kashida so I didn’t do it.

In class Law and Leland suggested the same things I was afraid to do, since they said it’s okay I went and made the changes.


Things I changed:

  • I used kashida making sure that it’s long enough to align the words على and قريبا.
  • I didn’t align the second part of the sentence with the first one properly although the boxes were aligned.
  • The second line looked like it was aligned but I had to move the word الجريء slightly to the left to make it look like it’s perfectly aligned, “optical illusions”.
  • The last thing was to make the last part of the sentence the same size, because at this point and with all the little changes I made, it looked better that way.
I realized that I made the scale all the same here by mistake so I’ll have to reprint this. I wanted البالون to be bigger than the rest,because it’s ‘the defiant balloon’ and it translates in arabic as being bold.













Screen Shot 2016-11-08 at 9.41.20 PM.png
Final change.
Screen Shot 2016-11-09 at 9.20.41 AM.png
I chose to color ‘Defiant”الجريء’ with grey instead of ‘tenderly”بحنان’ because I felt that I was stating the obvious when I chose a soft, faint color for the word. I wanted to juxtapose the word with the color so I made ‘defiant’ a faint grey color because when something/someone is bold or defiant they will wear or like bolder colors. 
Final refined A3