Imaging 1: Here and There 2

We were asked to narrow down out interests and focus on one or two things from what we found interesting in our research. I was mostly fascinated by all the festivals they hold in India, so I chose to focus on those and eventually chose one festival that I liked the most which is the festival of colors ‘Holi’. In class we were told the next step which is to think about how to turn the thing we are interested in into a product and how it will take form.

I came to class without any ideas, well not really its just that I didn’t know how think about it and I was thinking about making a notebook cover just because I love notebooks with cute covers and I wanted to make one, but then I had no idea on how to actually make it or if I wanted to illustrate it, I had no image in my mind.

We got to meet with the professors in groups to discuss our ideas and throw my discussion with the professors I finally knew what to do and I liked the idea we came up with. The professor suggested for me to make a folding card that has a step by step on how celebrate Holi, with simple illustrations. Now I have to figure out how I will actually make it and decide how it will look like.

This is what I started doing in class:

I sketched roughly how I want each card to look like from the discussion I had with my group and professors. I was indecisive about whether to include another part of the guide card which will be about the holi eve, because I read that they have some rituals that they do the day before in order to celebrate. I decided that I will make the guide card for the main event of the festival first.


This is the final refinement of my research, I focused on one thing which is the Holi festival (festival of colors).


The ideas we came up with during discussion.


One thing I was confused about is whether I should make my cards connected from the beginning or should I start with designing individual cards and combining them later.


I’m still still undecided about the typeface that I’m going to use but I’m thinking of using a sans-serif font right now.



Imaging 1: Here and There

We discussed the idea of here and there in class and came to the conclusion that anything or any place in Qatar is considered ‘here’ and anywhere else is considered ‘There’. Then we were given some time to choose three countries that will become our ‘There’ and research a little bit about them in class. I chose South Africa, Antarctica and India because we were asked to choose countries that we are not that familiar with and I was interested to know more bout these countries.

We were asked to do more research on our three countries and find interesting images and information about them. here are some images that I found:


South Africa:



Analyzing Images



  1. Quality: Portrait/selfie

Content: a girl with half of her face with makeup and the other half without.

Massage: girls don’t have to wear makeup to look pretty/ power of make

Persuasive: 70%

Poetic :30%



Era: 21st  century

Value: beauty comes from within

audrey portraits

  1. Quality: portrait

Content:Audrey Hepburn/ black and white

Message: denotative



Location: hollywood


Value: movie star.




  1. Quality:digital illustration

Content: realistic representation for Ariel from the little mermaid


 Poetic : 20%

 Pragmatic: 80%


Audience:90’s children

Era: 90’s

Value: memory


  1. Quality:  scanned pen illustration

Content: denotative

Message: connotative

Poetic :10%



Era: 90’s

Value: being aware of time





Quality: logo

Content:blue bird

Message: the main concept for a social media site which is to tweet and share anything that comes in mind.   





Value: social media  



Quality: sign

Content: simple illustration of a man and a woman

Message: toilet sign, indicates where is the women’s toilet and where is the men’s toilet

Pragmatic: 100%

Location: everywhere

Audience: everyone

Era: 21 century

Value: way finding


Type as image:


  1. Quality: high quality/ black and white

Content: denotative

Message: connotative / working hard can lead to burn out that’s why we should enjoy what we are doing.

 Persuasive: 30%

Poetic : 40%


Location: from a book

Era: 21 century

Value: reminder


Quality: black and white

Content: denotative

Message: connotative



Pragmatic: 20%

Location: from a book

Era: 21 century

Value: poetic




Quality: Abstract/distort

Content: Denotative

Message: Denotative


Pragmatic: 100%

Location:post cards (scanned)

Era : 21century



Quality: repeating pattern

Content : denotative

Message: denotative


Pragmatic: 100%

Era: 21century

Value: communication




Quality: Disney meme

Content: Denotative

Message: connotative

Poetic: 70%

Pragmatic: 30%

audience :students

Era: 21 century

Value: reminder to sleep early


Quality: animal character

Content: cat sitting on a couch 

Message: sarcastic 

Persuasive: 10%


Pragmatic: 60%

Audience: people who procrastinate 

Era: 21 century

Value: reminder